“From the initial briefing meeting, I found the team understood my requirements, added value and creativity to my initial suggestions, and delivered a professional, striking and memorable performance on the night."

Christopher Parnham MBA, MD Absolute Corporate Events
Chairman HBAA

A corporate gala dinner

16th January 2015: The HBAA is a major association for the events and hospitality industry. With a room full of events professionals Chairman Chris Parnham wanted to do something different for their annual winter gala dinner. The theme they decided on was based on the cult film Coyote Ugly. Performances had to help bring the event alive and encapsulate the energy and ethos of the movie without straying into something too-sexualised for a corporate audience.

As guests arrived they were served drinks on a large square bar in the middle of the room (the events space at Chelsea Football club). Our hand-picked dancers performed a coordinated flashmob on top the bar to a medley of rock and roll anthems.

Later as a teaser in between courses two jugglers showed off high level skills on podiums amongst the audience. When dinner was over we performed a one off 15 minute show. Because the room is long and thin there were major technical challenges to ensure that everyone could see the action and feel immersed in the performances in a way that felt true to the source material. We created two shows to run simultaneously from the centre to the two ends of the room, with ten performers on eight different stages including aerial hoops, manipulation props, contortion, handbalancing, cyr wheel and hula hoops – all live streamed and projected onto big screens.

The incredibly technical nature of this show was one of our biggest challenges to date and involved a lot of logistics and rehearsal with the venue and performers. The feedback from representatives from several hundred venues and event organisers was fantastic.

“The Entertainment was excellent!”  Anika Bolz, The Langham, London


“Enjoyed dinner, great overall atmosphere and REALLY enjoyed the varied entertainment.” — Julie Ellis, The Hotel Collection


“My team and I had a great time Friday night. The venue was brilliant, entertainment was memorable and the relationship building was impeccable.” — Caleb Parker, meetingrooms.com


“Entertainment was excellent.”  Katherine Buchan, Venue Search UK


“Many thanks for a lovely evening! Great networking opportunities & amazing entertainment, well done HBAA! See you at the next event.”  Laura Been, Starwood Hotels