Relais & Chateaux

Incorporating branding for an event

“Thank you to you and your team who contributed to making the Relais & Chateaux international showcase at the Mandarin Oriental so successful. We have had fabulous feedback from all the participants at the event. I absolutely loved the costumes and the interactions with the guests worked really well! It also provided plenty of photo opportunities with branding and gave more of a fun element to the evening. Thank you so much – brilliant.”

Nicola Liddiard
Director UK & Ireland, Relais & Chateaux

Incorporating branding for an event

Relais & Chateaux are a world renowned hotelier brand. Each year they have a showcase with all of their hotels for the industry and press. Organiser Nicola Liddiard felt they needed some way of making the event more fun for guests and to get different people engaged and networking with each other.

The brand had delegates coming from all over the world and were focussing specifically on food sourced locally and prepared to the highest standard.

We created 6 interactive chef characters with Relais & Chateaux branding, with custom headpieces to represent the different countries they were from. Their task was to roam through the crowd introducing people, help the champagne to flow and make sure everyone was having a good time.

Our stilt walkers also posed for photographs with various props again incorporating the brand identity. With so many press at the event this helped insure images coming from the event were reinforcing the brand.